Goal : Achieve 5% annual growth in membership
Objective: Get 'em and keep 'em
Who are our present members?
Who are our potential members?
How well is our market served?
Who are our real competitors?
What are our competitive strengths?
What do we do now to get 'em?
What do we do now to keep 'em?
What seems to work in each?
What do we do that is unique and innovative?
What is unnecessary and counterproductive?
What should we do?
What can we afford?
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